EVCOM SCREEN AWARDS 2017 – FRIDAY, 23RD JUNE AT BAFTA 195 PICCADILLY
The EVCOM Screen Awards at BAFTA 195 Piccadilly are the premium awards in corporate film and visual communication. The EVCOM Screen Awards 2017 are now open for entry until 21st April and the winners’ ceremony will take place on 23rd June, reflecting the pinnacle of the art of corporate film-making.
Information on all categories, criteria and how to enter can be found below.
When preparing your entry, please include any evaluation results that demonstrate the success of the project.
Categories and Criteria:
Creative and effective design and use of animation. Digital distribution provides new channels for delivering animation to multiple devices, a range of screen sizes and audiences in differing locations. Judges will look for content that uses new and traditional methods to reach audiences, and which demonstrates clear creative thinking to achieve the client’s goals.
Charity and Not for Profit
Screen content that is produced for the third sector; charities and not-for-profit organisations. This category has amazing stories to tell and entries should aim to show how their project delivered exceptional results with creativity and innovation. Judges may take into account the budget restrictions that voluntary organisations typically work under.
Outstanding cinematography. The visual impact of a film can make the difference between success and failure. Continuous technical innovation offers better quality images and more flexibility than ever, so judges will look for films that fully integrate exceptional cinematography into the production, perhaps in ways that have never been done before.
Content for Social Media
A film or series of films that connect strongly with a social media campaign or are the central content of the campaign. Judges will look for work that has reached an audience over a series of social media platforms and has been innovative in integrating with other content. Don’t forget to share feedback, engagement scores and any evidence you have that your film really hit the mark.
Outstanding direction. Directors see the whole project in their head and work at every stage of the production process to deliver that vision to the screen. Entries should aim to show how direction has made a project a success with a clear reference to the client’s communication objectives and to what extent they were achieved.
For unrivalled documentary programme making. Successful factual films can have a profound impact on an organisation’s culture because they have an authenticity that the audience engages with. Judges will look for examples that use the documentary form to best effect, and reasons why it was the best form for the project.
Outstanding drama-based film making. Corporate film offers exceptional opportunities to use drama to engage audiences, especially when they are overwhelmed with content from digital and social media. Great drama brings stories to life and stays in the memory long after being watched. Entries should aim to show how they developed the client’s messages into a drama that exceeded the project’s objectives.
For the most original, creative and effective editing. All production elements have to come together in the edit and editors need a deep understanding of all aspects of film-making to complete an outstanding film. Judges will look for the contribution the editor(s) made and how it was a key part of a successful project.
Health and Safety
Projects with the aim of informing, educating and improving health and safety. This category offers a wide range of creative options for producers, and better outcomes can also be measured successfully. Judges may look for screen content that brings to life areas which are highly regulated but essential parts of commerce and industry.
The most outstanding film achieved with a budget of under £15,000. Digital and social media have made production and distribution more accessible than ever. Judges will be looking for projects that have seized these opportunities to reach new heights of creativity and impact with modest budgets.
Live streaming commissioned by a corporate brand. This includes broadcast, webcast, live 360 video, Facebook, YouTube, Twitter, Skype and other platforms used for live video. Judges will be looking for creativity, technical expertise and evaluation that show streaming delivering results for a brand.
Marketing and PR
Screen content commissioned to build and support an organisation’s external reputation. Entries should demonstrate their success in interpreting the client’s core messages and communicating them successfully to defined target audiences. The judges will be looking for evidence of success.
Original music that has been specifically written or recomposed which significantly enhances the experience and impact of the film. The judges will look for examples of how music has both reflected the creative themes of the film and added further value to them. Promotion and Sales
Projects produced with the aim of selling, promoting and informing either B2B or B2C. Successful video content works as a central component of a campaign and engages target audiences in a world where content is everywhere. The judges will look for clear sales results as well as creativity and originality.
One to Watch
The film or digital startup business that is making waves in corporate communication. Entrants must have started operating after 1st January 2015 and will be judged on their entrepreneurial spirit, ability to break new ground creatively and technically, and their business performance. Moving image content must be a key element of the company’s offering but does not need to be the only product. EVCOM will assemble a judging panel of brand communication managers to judge this category and shortlisted entrants will be invited to present in person before the judges.
Recruitment and Induction
Moving image content produced to aid internal branding, talent acquisition, recruitment and induction. This category represents screen content that makes a real impact on recruits, either to attract them to the client business or to brief them when they join. The judges will be looking for a compelling presentation of the client’s brand values and a measurable impact on the client’s business.
The most talented newcomer to the corporate film and visual communication industry. Candidates must have a maximum of two years’ experience in the industry, and may be an employee, freelancer or contractor. If self-employed, candidates should present two references that can be contacted by a judges’ representative. The judges will look for evidence of outstanding work that shows an ability to learn quickly, solve problems and produce innovative solutions – in other words, star potential.
Screen content is changing along with the technology that is used to show it. The judges are looking for best use of innovative technologies such as 360 virtual reality, very large screens at live events, augmented reality, video brochures, live streaming etc. It is essential that you supply data on the effect achieved and on return on the client’s investment.
For the most original, creative and effective script. Excellent writing is the foundation on which successful screen projects are built. Entries should demonstrate how they understood and developed the client’s brief into the final script.
Screen content produced to support training, development and education. Submissions should demonstrate their effectiveness either as a standalone project or as part of a broader training programme.
VFX and Motion Graphics
For creative and effective design and use of VFX and motion graphics. Animation is now a separate category so the judges are looking for effects and motion graphics that support the client’s objectives with originality, creativity and brilliant execution.
Rules and How to Enter:
All projects submitted must have been produced between August 2015 and March 2017. In the case of the Rising Star and One to Watch categories, the entrant must be active in the corporate film and visual communication industry at the time of entry.
EVCOM has the right to refuse late entries.
Projects may be entered into more than one category.
Responsibility for entering the correct category lies solely with the entrant.
Entries must not have been submitted into previous EVCOM Screen Awards (not including the 2016 Clarion Awards).
All additional and supporting materials must be supplied digitally. Materials submitted by post will not be reviewed by the judges.
There must be no mention in the written part of the entry of who produced the project, except where the production company is also the client.
All credits must be removed from films and where possible, any supplementary materials submitted, including file names.
Responsibility for the technical quality of the film and/or any supporting materials lies with the entrant.
Defective material will automatically be disqualified.
The judges will disqualify an entry if insufficient or incorrect information is given on the form.
Websites and online entries will require a full URL address and any necessary usernames and passwords.
Entries must either be in English, subtitled in English or accompanied by a translation of the script in English.
All projects must have been cleared for copyright. EVCOM assumes this has been undertaken and accepts no responsibility for copyright clearance.
Unless stated otherwise by the entrant, material for award-winning entries will be kept by EVCOM for use at EVCOM events, screenings and online channels.
For enquiries, please email: email@example.com
To enter visit: www.evcom.org.uk/awards-entry/ and select EVCOM Screen Awards 2017 from the drop down menu under Awards Selection.
Rate for EVCOM Members
£150 + VAT per entry, per category
Rate for Non-Members
£290 + VAT per entry, per category
Payment must be provided at time of entry by credit card only. Entries not paid for will not be judged.
DID YOU KNOW – EVCOM members get a 48% discount on entry rates?
If you would like to become an EVCOM member please contact the team on the details below:
Tel: 020 7287 1002
All judges are required to sign confidentiality agreements and to be strictly impartial when considering entries. Judges are experienced professionals and are independent of EVCOM.
Judging panels will be representative of the corporate film industry and will include corporate clients, production company staff, freelancers and suppliers.
The judges’ decision is final.
Judging will commence at the beginning of May 2017.
SUPPORTING THE EVCOM SCREEN AWARDS AT BAFTA 195 PICCADILLY GIVES A COMPANY PRESTIGE.
By sponsoring an EVCOM Screen Award you are not only aligning your company with excellence, but also embarking on a premium branding exercise that will allow you unique industry exposure from the pre-awards ad campaign to the final prestigious ceremony.
If you are interested in sponsoring a category at the EVCOM Screen Awards please get in contact with Dave Comley at firstname.lastname@example.org.
For a list of frequently asked questions click here.