EVCOM Member Ashfield Event Experiences (AEE), US, part of Inizio Engage XD, has announced that Katie Coleman has been promoted to Head of AEE, US. As Head of the US business, Katie will lead the team of healthcare event experts who deliver award-winning events and experiences for their global clients.

Ashfield Event Experiences provides end to end event solutions for healthcare companies, including logistics, attendee management, congress and conventions, event production, venue sourcing, engagement solutions, design and communications.

Katie’s promotion reflects the continued growth of AEE and in her new role, she will be integral to driving performance, exceeding the expectations of their clients and, working with the global leadership team, continuing to grow the business in the US.

Katie joined AEE in 2004 and with nearly two decades of experience with the company she has been a central player in both the delivery of healthcare events for many international pharma clients as well as more recently a key role as Client Engagement Director, supporting clients to meet their strategic objectives.

As part of her role Katie will support the continued integration of AEE within the Experience Design (XD) specialist area of Inizio Engage and draw on the increased breadth of services available to their clients including film, behavioral science and employee engagement.

Russ Lidstone, President of Inizio Engage XD said, “I’m delighted that Katie is taking this leadership role for AEE in North America. Nobody understands the events landscape better than Katie and her experience of working with blue chip clients both in North America and globally is invaluable. Her integrated thinking and approach embodies our approach at Inizio Engage XD and in addition, she’s a great team player.”

Katie Coleman added, “I’m so proud of the work we do here at Ashfield Event Experiences and I’m thrilled to be given the opportunity to lead our US team. We offer a unique solution for our healthcare clients, with a long-established legacy in the industry, and it is a privilege to work with such an incredibly talented group of people. I’m excited for the next chapter where, as part of Inizio Engage XD, we can offer even more services to our clients.”

Katie’s appointment to Head of AEE, US is with immediate effect.

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