Cassette, part of TRO Group, has launched an innovative new platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and interact.
Drawing on expertise from Experiential Marketing, Cassette’s platform takes an experience first approach offering the ability to replicate live engagements from product demonstrations, to gamification, face to face communication, and conference capabilities.
The latest in game engine technology is used to create a fully customisable Digital Twin of a physical space, from a retail store, to experiential event, exhibition, or conference. The platform is then accessible via web on any browser across desktop and mobile devices.
The platform has been designed for cost effective, rapid deployment, offering a tactical and flexible solution that meets the needs of the current climate.
Ben Taylor, Head of Cassette says, “By developing a Digital Twin of a physical space we are creating an asset the client can use again and again. The flexibility of game engine technology allows us to easily update the environment as product or brand messages evolve. In the current climate there is a need for flexibility, our platform offers a solution for immediate customer engagement and longer term use for amplification of live experiences as they come back online.”
Features of the platform include:
- Fully customised, bespoke environments
- Import of 3D product models
- Product information download
- Bespoke interactions from product configurators to games
- Interactive screens the user can navigate
- E-Commerce support
- Video and text chat
- Virtual Guided Tours
- Video presentations
- Live and Pre-recorded video embed
- Full conferencing capabilities
Cassette’s Virtual Event Platform is a flexible solution and an asset with long term use. The full customisation opportunities allow clients to build brand experiences online, creating an opportunity to connect with customers or staff, encouraging engagement beyond the possibility of traditional digital solutions.
Cassette is an immersive communications studio, delivering virtual reality and augmented reality applications for education, training, and consumer engagement. The team specialize in delivering projects within regulated industries, including healthcare, and develop all experiences in house from their office in London, UK. Cassette is part of EVCOM Member TRO Group, an Omnicom company
Source: TRO Press Release