Events have undergone a drastic, digital transformation that’s created a host of exciting new opportunities for marketers. Digitized experiences mean more measurable ones, and forward-thinking event professionals are taking a page out of the digital marketer’s playbook to capture in-person audience insights to get a clearer, more actionable view of attendee interests.Watch this on-demand panel discussion and you’ll hear the perspectives of leaders from Cvent and a special guest from Forrester who’ll discuss the latest trends and insights around:
- How the buyer’s journey and engagement touchpoints have evolved
- Engagement opportunities before, during, after, and in-between events
- Using video as a digital destination
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