This EVCOMference Deconstructed we ran not one but two sessions to try and help our audience understand the metaverse – what it is, what’s so exciting about it and how it can impact our industries.
In the first session, delivered in partnership with Performing Artistes, we heard from metaverse and technology expert Dr Mark Van Rijmenam. Also know as The Digital Speaker, Dr Mark is a future tech strategist and author of four books on the subject. His most recent book ‘Step into the Metaverse’ is now available on Kindle if you want to find out even more!
Dr Mark talks about how quickly thinking has changed around the metaverse. Large brands like J. P. Morgan who only a few years ago were refusing to engage in it, are now embracing it completely. High street shops have constructed virtual shopping experiences where customers have avatars and can choose clothes in this digital space and then receive them in the physical.
There are so many definitions of the metaverse out there, but Dr Mark offers his: “The metaverse is where the physical and the digital worlds converge into a ‘phygital’ experience, augmenting both the virtual and the physical worlds.” And, over the next two decades, he expects the world to change fundamentally because of it. Every industry will be impacted by it, and it will change the way we work, socialise and play.
Watch Dr Mark’s keynote below or via our video hub here, where he shares his insight into the metaverse and how it will change everything.