Thank you so much to everyone who joined us for our virtual event: ‘Brand Film Industry Report 2020 – The Big Launch’. Steve Garvey of Moving Image gave us an insight into the new report he has compiled, the first that has been done into the brand film industry in 15 years! The report is based on feedback from more than 100 industry leaders.

Brand film makes up a major sector of the UK screen industry but for years it has failed to get the recognition it deserves. This report breaks that cycle.  A full copy of the 50 page report is available to purchase in perfect bound print copy and high quality for just £50 here, or you can download a free summary.

Steve was then joined by Patrick Russell (BFI) and James Bennett (Televisual) who discussed, as a panel, the nature of the report and brand film as a whole. They took questions from the audience, addressing the history of corporate film and its public perception.

The session ended with a resounding cry to the industry to rebrand the corporate video industry as ‘brand film’, to highlight the important work this sector does. Steve also urged people within the industry to continue to support these reports by filling in further surveys.

“This data,” he said, “Is invaluable for getting a clearer picture of the contribution that brand film makes to the TV and Film industry as a whole, and to working for our recognition.”

Claire Fennelow, who introduced the session, echoes Steve’s words:

“EVCOM were delighted to host the launch of The Brand Film Industry Report 2020 yesterday.  The report, produced by Steve Garvey of Moving Image, is an essential report assessing the health (pre Covid) of the Brand and Corporate Film industry. It is a vital step in understanding and recognising the significance and size of the sector and the opportunities that lie ahead. I urge the industry to engage with the next round of data gathering beginning this winter, to ensure our sector receives the recognition it deserves!”

If you missed it, you can view a recording of the session here:


Part of EVCOM Sessions: The Virtual Programme

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