by Cvent

Are you still relying solely on traditional marketing channels to promote your events and creative campaigns? CRM-based strategies will only get you so far before that nagging feeling sets in that you’re always talking to those same people – the ones who already support and attend your activity.

In order to reach and engage new audiences, marketers need to keep pace with both organic and paid content formats across a broader range of platforms. By integrating more marketing channels into the mix, you’ll unlock enhanced opportunities for your creative content to be discovered by prospects, more likely to convert into valued customers for the future.

Do you know, for example, how best to target time-poor senior executives with LinkedIn Conversation ads or adapt your creative for TikTok – driving participation videos from event attendees?

Integrating TikTok into your event marketing and creative comms strategies can provide extensive organic reach without the roadblock of having to build a following, as with other social networks.

An awareness of TikTok viral trends may spark a relevant and entertaining idea that you can either encourage your audience to participate in or create content around. Alternatively, why not run an hashtag contest with prizes such as free tickets for the first 100 uploads. Or, start your own unique challenge and recruit influencers from your targeted sector to get involved and drive participation.

LinkedIn Conversation Ads leverage the popularity of messaging apps, allowing you to pique the interest of prospects who may have otherwise not had the time to reply, or with prospects who predominantly use LinkedIn on mobile.

Personalise automated in-box messages and offer ‘choose your path’ response options followed by suggested actions, such as ‘visit our website’, ‘sign-up for our newsletter’, ‘find out more’ or ‘register your interest’.

The most effective communication strategies always encompass multi-channel activity, populated by co-ordinated creative content.

Cvent CONNECT Europe – taking place online and at the Intercontinental London – The O2 from 4-6 October 2022 – will explore further how to use these unique channels to promote and extend the life of your event.

Cvent is really excited to offer a handful of free spaces to EVCOM members which will be allocated on a first come first served basis. You will have complimentary access to 2 full days of conference education, discussions and events including all keynotes, the Cvent Excellence Awards, community conversations and the conference party. They are carving out specific time on the 6th for association-affiliated groups to have a specially focused collaborative session on the topic of DE&I for the purpose of not only hearing the issues from those that feel marginalised but also to feed into the conversation and again leave with action points!

Please email to find out next steps to sign up. Please note this is open to members only.

Photo by Deva Darshan on Unsplash

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