With places available to book on our virtual presenting skills workshop and EVCOMference Deconstructed recently announced (check out our programme and book tickets here), this month’s member feature article is all about training and learning. We asked our members to send in their work touching on that topic, and received a fantastic range of projects from VR based medical training to gamification used to unite graduates. Many of these projects prioritise accessibility and interactivity, and offer creative approaches to learning and training.

Thank you to everyone who has contributed their work to this month’s member feature article!


Fresh and Samsung defy barriers to upskill sales advisors remotely


VSPS (Virtual Samsung Product Specialists) is an integrated campaign designed to give advisors access to everything they need to know about the latest Samsung innovations.

With live broadcasts delivered via an online platform, interactive games, sales guides and digital touchpoints, VSPS incorporates different media to ensure advisors can access a range of resources to match their preferred learning styles.

To ensure high engagement levels within live broadcasts, we always focus on showcasing devices in real-life relatable situations with ever-evolving narratives and locations. So far, our content has transported advisors to a concert, urban environments, and into the forest. Following live sessions, content is then easily accessible online within a library on our VSPS platform.


Juice make the BMW range more accessible through interactivity

At Juice we are confident that we have worked on internal and external comms for electric vehicles longer than any other agency in the UK. With numerous models being added to the BMW range, the brand team approached us again to create content to educate both BMW retailers and their customers.  The brief was clear – promote the stunning range in an innovative but easily understood form. We know that the subject is complex enough without us making the user experience anything other than enjoyable and engaging.

So, with a partner in Melbourne (yes, the Australian one…a lot of late nights ensued…we pushed them and their system to places they had never been before!) we created our first fully interactive video. Studio-based we shot the cars in incredible detail over several days on a turntable with a mix of 4k and 8k. The footage was edited, graded and placed within a platform allowing the end-user to enjoy a completely interactive experience with click throughs, overlays and hot spots enhancing but not smothering the beauty of the imagery. The client loved it and put it across all their social and internal channels.

Check out the platform here. https://bmwuk.vudoo.io/embed/10240044307



Cassette develop a VR medical training tool for Novartis


Cassette, TRO’s immersive technology studio, were tasked by Novartis to develop a supportive training tool in VR, for Health Care Professionals (HCPs) alongside medical communications specialists, Synergy. The aim was to raise awareness of CRS and neurological side effect management protocols and seek to improve confidence in treating the adverse events after the infusion of CAR-T cell therapy. Cassette utilised their in-house platform Pathway, to develop four training scenarios that were created specifically for HCPs, with a further two targeted at nurses.

Users were provided tools and information within the experience to assess and treat patients, either by administering medication or answering questions. The training scenarios were replicated online as immersive web experiences, increasing ROI through increased reach. A custom dashboard was also developed for consolidating analytics from both the VR and web experiences.

During a study, up to 150 HCPs were provided with a VR headset and experienced at least one of the four scenarios available. Data gathered from a survey reflected a likely improvement in terms of experience and knowledge of the proper management of CRS and neurological events after infusion of CAR-T. Of the respondents, more than 79% rated the experience as either very helpful or extremely helpful, 86% found the tool easy to navigate and 94% expressed their interest in receiving more educational content in this format.

To learn more about Cassette and their services, check out their website – Immersive Technology Studio | CASSETTE | Greater London (wearecassette.com)


Broadsword unite graduates across 48 different nationalities


HSBC’s Global Graduate Induction marks the beginning of a two-year programme for 800+ graduates from around the world and Broadsword have been privileged to work alongside organisers since the event’s inception.

Normally held as an in-person event in London, in 2021, for the first time the event programme was reformatted for a virtual audience. Our team created a bespoke platform that combined live studio broadcasts with remote presentations and facilitated group sessions and breakouts to enable graduates to bond with their peers.

Gamification was built into the platform via a series of challenges designed to unite graduates across 48 different nationalities and multiple time zones.

Check out the case study on our website – https://www.wearebroadsword.com/work/hsbc-virtual-graduate-induction

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