This year, London was going to be home to the new Mountain Film Festival for the very first time. The festival was due to be held at the Royal Geographical Society in South Kensington on 2-3 May, and was expected to attract thousands of visitors.
But, like for so many, Covid-19 has meant a rethink. So for the first time, the London Mountain Film Festival will take place entirely online on 2-3 May. There will be an opportunity to watch the 30 films that have been selected for the competition final, a social media feed, and interactivity in the form of regular prize draws. The films themselves focus across a broad range including mountaineering, climbing, running, endurance and cycling, and whilst you don’t have to pay to watch them, you are encouraged to make a donation to filmmakers whose work you enjoy.
Greg Hackett, Festival CEO, who quickly reconfigured the event into an online environment, said, “We couldn’t bear the thought that these films wouldn’t reach our audience and so we are offering them free online for anybody in need of some escapism.”
This is a great example of how to turn a physical event into an online event, as well as highlighting ways we can continue to support filmmakers during this time.
In order to take part, all you need to do is subscribe to the LMFF website and you’ll find a link in your mailbox on the morning of May 2nd! Over the course of the weekend, you’ll be able to watch as many of the 30 films as you like, whenever you’d like! Visit the website here to subscribe now.