As you lean in and take advantage of the business opportunities in 2023, take a look at our partner Cvent’s eBook to discover some of the top, current trends and how they will shape your events.
There are many reasons to be optimistic about the meetings and events industry in 2023. After two years of uncertainty, 2022 event programmes saw the resurgence of in-person experiences, while digitisation offered exciting new opportunities to enhance attendee engagement.
At the same time, high inflation and rising event costs — not to mention a potential recession — will mean tighter budgets for many. As organisations look to control costs and increase efficiency, there will be even greater scrutiny of event ROI.
For event and marketing teams, this means a renewed focus on executing efficiently and capturing the right data to prove impact. Event technology will be essential to capture core event KPIs and track attendee interests across an extended and increasingly digitised attendee journey.
While Environmental, Social, and Governance (ESG) policies are far from a new concept, 2023 will be the year of action as organisations seek to make strides in reaching their sustainability and diversity, equity, and inclusion (DE&I) goals. We’ll also see a renewed focus on well-being, as event professionals continue to grapple with overwhelm and burnout.
When it comes to event formats, there is a strong desire to return to the deep engagement levels that in-person events deliver. Although there are regional differences, in-person events look set to make up the clear majority of planned events in the next twelve months. We’ll also see in-person events integrate more digital touchpoints, allowing event organisers to capture valuable data and extend the event lifecycle. As in-person events anchor event programmes, most organisations will maintain a mix of in-person, virtual and hybrid event formats. This will mean more connected, multi-format event programmes, with virtual events and webinars being used to continue the engagement with attendees
between flagship in-person events.
Based on industry research, Cvent data and interviews, this eBook provides a breakdown of the key trends shaping the meetings and events industry in 2023, covering top tips to help you stay ahead of the curve, insights and predictions from fellow event professionals and experts, and actionable resources to help you build a successful total event programme.