· Immersive, multisensory experience inspired by how bees perceive nature under UV light
· Part of Peugeot’s brand repositioning as a forward-thinking technology brand
· Conceptualised and delivered by Strata, blending strategy, storytelling and experience design
Photo©️ Matt Howell
Peugeot presents Powered By Nature, an experience where nature and innovation come together. Drawing on Peugeot’s pioneering project of the same name, the world’s first photoshoot powered entirely by plants, soil, and water, this installation invites visitors to see the natural world through the eyes of bees.
Strata is proud to have conceptualised and delivered Powered by Nature: Allure Through a Bee’s Eyes at London’s Saatchi Gallery. This striking installation challenges visitors to see the world differently and reimagines how brand experience can connect innovation, sustainability and creativity. Commissioned as part of Peugeot’s brand repositioning as a forward-thinking technology brand, the installation offers a bee’s-eye view of the natural world. Developed and installed by Strata, the experience blends science, art and biophilia in a journey that moves from human sight to ultraviolet vision, revealing the hidden signals bees use to navigate and survive.
At the heart of the experience is a bespoke dome installation, enhanced with UV-reactive planting, immersive soundscapes and a biophilic wall. These elements combine to evoke a rich sensory world alive with unseen patterns and pulsing energy. Also featured is imagery from the original Powered by Nature photoshoot by specialist photographer George Williams, which inspired the experience. Powered by 30 microbial fuel cells developed by Nova Innova, the shoot drew electricity from plants, water, soil and organic waste. A living light module captured energy from photosynthesising plants, storing it in rechargeable batteries.
Strata’s creative and production teams worked closely with Nova and photographer George Williams to bring this vision to life, drawing power from living plants, water and soil to illuminate the shoot. The installation was carefully adapted for the indoor gallery setting, maintaining a focus on sustainable design
throughout. Also featured is work by contemporary artist Boo Saville, whose practice explores transformation and the natural cycles that connect all living systems.
“At the heart of the Peugeot brand is the concept of Allure. The partnership with the Saatchi Gallery and their Flowers season gave us the perfect opportunity to create an experience that shows the power of Allure within nature,” said Matt Cole, Executive Creative Director at Strata. “By shifting the perspective to a bee’s-eye view, we were able to tell a story about the natural world, technology and perception that feels both unexpected and completely in tune with Peugeot’s values.”
Zoe Peacock, Head of Brand Communications and Experience at Peugeot UK, said: “Powered by Nature is a first for Peugeot and a clear example of what strong collaboration can achieve. Strata understood our vision from the beginning, with the need to bring our Powered by Nature photo shoot of the E-5008 to life
in a wider exhibition focused around sustainability and innovation. Strata delivered the exhibition in a creatively ambitious way, producing an immersive experience which is true to our values. It supports our position as a forward-thinking technology brand and captures the spirit of innovation that sits at the heart
of Peugeot.”