Camilla’s specialism lies in agency business development. She spent 14 years working within agencies – spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.
Identifying a need to support agencies with new business growth, she launched jfdi in 2004. The company has now worked with over 500 agencies from the large to the small, across every discipline.
She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Combined with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.
Camilla has won two awards – Best Female Marketer: Independent Consultant in the Women in Marketing Awards and Best Independent Consultant in the UK Agency Awards.
Mark has extensive agency leadership and client experience. During his time in agencies, he worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, Pfizer, InBev, Stella Artois, Bacardi, Durex. He has worked at both independent and multinational network agencies.
Mark continues to build on that agency experience though jfdi, working across a wide range of agency sectors and disciplines, with their leadership teams, to help them grow their agencies by winning more new business.
Mark creates and develops our consultancy, training and coaching products