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Andrew Reid, Director of Strategy and Communications, Shelton Fleming Associates

My interest in EVCOM echoes what I see happening in the wider field of marketing, brand relationships and customer engagement. Our connected world, where experiences have social currency, is about to become even more exciting.  Algorithms and sensors will capture data that can tailor and enrich the experiences we have with products, services and brands. The experiential marketing community is already being disrupted. Increasingly in live events we confront competitors from left field with roots in social and digital media.

Why I can contribute to EVCOM’s agenda?

My background is a blend of experiences that provide a helicopter view of the seismic changes in live events and visual communications.

I’ve worked with a leader: Imagination from 1995 to 2002, Board Director, ICT sector. Formative years. We introduced strategic planning and brand experience.

I left Imagination and joined the global board (MD) of a $1.7 billion insights and data analytics group, GfK Custom Research.

Since 2009 I have invested in successful digital start-ups and been MD of a WPP company, First Movies. Hence small company and corporate experience. The digital experience: MD, Verve Partners, online communities specialist and a non-exec strategy role in a mobile, retail audit business: BeMyEye.

However, the live events space has been my heartland.  I returned a year ago, joining Shelton Fleming, to spearhead corporate strategy.

Extensive digital experience with business transformation programs, high level brand consulting and data analytics knowledge, blended with a career in live events and film provides a perspective that could be beneficial.